Proposal · 20 October 2026 Website · SEO · Google Business Profile · Meta Ads

Get found on Google.
Get chosen on Facebook
and Instagram.

One plan to grow Treecycling Tree Services: a new website with SEO built in, so you rank for every service and suburb across the Illawarra, then monthly SEO, Google Business Profile and Meta Ads management that keeps the calls coming from Google and from Facebook and Instagram.

◆ Already built for you
The new Treecycling website homepage
Your new website, live now
29 pages, 6 service pages, 15 suburb pages and your real job photos. Click through and have a look around.
See the before & after ↗
Prepared for
Treecycling Tree Services · Farmborough Heights NSW · treecycling.com.au
Prepared by
Mitchell Galvin
Account Director, Fresh Digital · Performance digital partner
Valid until
19 November 2026
30 days from issue
01 · Executive Summary

The opportunity

Treecycling was started more than 20 years ago by Rick and is a trusted Wollongong tree care business, with qualified arborists, an experienced ground crew and a 4.9 rating from 18 Google reviews. You cover tree removal, pruning and stump grinding across the Illawarra, and you recycle the timber into mulch, firewood and, with your Lucas Mill, milled planks.

What's missing is reach. Your current website has 4 pages, with every service on one page and no suburb pages, so there's very little for Google to rank across the Illawarra. This proposal fixes that with a website built to rank, then keeps it working every month with SEO, your Google Business Profile and Meta Ads.

◆ The plan

One offer, in plain numbers.
  • ◆
    New website with SEO built in. $4,000 + GST, paid $2,000 up front and $2,000 on completion.
  • ◆
    Then monthly. SEO, Google Business Profile and Meta Ads management for $1,100 + GST a month, 30-day rolling, no lock-in.
  • ◆
    Ad spend. Billed directly to you by Meta, never through us, at a daily budget we agree at kickoff.
02 · Website: Before & After

From 4 pages to 29 built to rank

We've already built the new site so you can see exactly what you're getting, not a mock-up. It uses your logo, your colours and your real job photos, and it's built around one goal: rank for every service and suburb you work in, then turn that visitor into a call or a quote request.

Desktop
Before
Current Treecycling website on desktop
treecycling.com.au today, captured 20 October 2026.
After
New Treecycling website on desktop
The new homepage, with your own job photos and a quote form right in the first screen.
On a phone
Before
Current Treecycling website on a phone
On a phone, the first screen is your logo over an empty green banner.
After
New Treecycling website on a phone
"Call now" and "Free quote" stay in reach on every page.
Before
treecycling.com.au
  • ✕ 4 pages, with all six services sharing one Services page
  • ✕ No suburb pages, so searches in Figtree, Dapto or Thirroul have nothing to land on
  • ✕ No quote form, only a phone number and email
  • ✕ Your 4.9 Google rating and reviews aren't shown anywhere
  • ✕ Milling is listed as "coming soon", but your reviews already mention the Lucas Mill
View the current site ↗
After
The new Treecycling website
  • ✓ Homepage built to rank for "Arborist Wollongong"
  • ✓ 6 service pages, from tree removal to firewood and timber milling, each with FAQs and service schema
  • ✓ 15 suburb pages, from Thirroul and Bulli to Figtree, Dapto, Albion Park and Shellharbour
  • ✓ A three-step quote form with photo upload on every page
  • ✓ Your 4.9 Google rating and real review quotes built in
  • ✓ Old page addresses redirected so nothing you've already earned on Google is lost
Explore the new site ↗
treecycling.pages.dev Open full site ↗
Live preview. Scroll inside the window, or open the full site in a new tab.
BeforeAfter
Pages Google can rank429
Service pages0, all six on one page6, each with FAQs
Suburb pages015
Quote formNoneThree steps, with photo upload
Google rating on the siteNot shown4.9 from 18 reviews, with review quotes
Structured data (schema)General website schema, no local businessLocal business, service, FAQ and breadcrumbs
First screen on a phoneLogo and an empty bannerYour photo, headline, call and quote buttons
Homepage load on mobile*14.0 seconds0.6 seconds

*One test of each homepage on a phone-sized screen on 20 October 2026, from the same test machine. Real-world times vary by connection and location.

1
Website Design & Build
One-off

The new site you've already seen, finished with your input, launched on treecycling.com.au and handed over ranking-ready.

✓
29 pages. Home, about, contact, services, our work, a "what happens to your tree" page, 6 service pages and 15 suburb pages.
✓
Mobile-first. Sticky call and quote bar, tap-to-call, fast on mobile.
✓
Quote form. Service, suburb, job details and photos, connected to your inbox at launch.
✓
Reviews built in. Your Google rating and reviews on the site, linked to your profile.
✓
Technical SEO. Titles, meta descriptions, one H1 per page, local business and FAQ schema, and sitemap set up properly.
✓
Redirects. Old page addresses point to the new ones so any existing Google rankings carry across.
✓
Analytics & Search Console. Calls and form leads tracked from day one.
✓
Your content, your photos. Final copy, crew photos and details checked with you before go-live.
03 · SEO & Google Business Profile

Rank on Google, month after month

A new website gives Google something to rank. Monthly SEO and Google Business Profile work is what pushes it up, so homeowners searching for an arborist in Wollongong and the suburbs around it find Treecycling first, without you paying per click.

2
SEO & Organic Search
Monthly

Pushing every suburb and service page up the rankings so the calls come in without paying per click.

✓
Keyword tracking. "Arborist", "tree removal" and "tree services" for Wollongong, plus every suburb you service.
✓
Ongoing content. Monthly page improvements, and new service or suburb pages where the opportunity is.
✓
Local citations & links. Consistent Treecycling listings across Australian directories.
✓
AI search ready. FAQs and structure that Google answers and ChatGPT can quote.
3
Google Business Profile
Monthly

Owning the map pack for Wollongong and Illawarra searches, where most local tree calls come from.

✓
Full profile optimisation. Services, suburbs, categories, hours and photos matched to the new site. Right now your website lists weekday hours to 3.30pm and your Google profile says 5pm, so we make them consistent.
✓
Regular posts. Built from your own job photos to show Google you're active.
✓
Review growth. A simple review link and process to build on your 4.9 rating from 18 reviews.
✓
Q&A and photos. Kept current so the profile converts browsers into callers.
04 · The Meta Ads Plan

Ads that reach your ideal customer

SEO builds over months. Meta Ads put Treecycling in front of homeowners across the Illawarra from the first week. We run Facebook and Instagram ads to the people most likely to need an arborist, in the suburbs you want to work in. Everything is built and managed by our team as part of the monthly fee.

4
Meta Ads (Facebook & Instagram)
Monthly

The same lead form setup that's working for Summit and Pro Tree Works, targeted at homeowners across Wollongong and the Illawarra.

✓
Campaign build. Ad account, pixel, audiences and lead form campaigns, set up for your Facebook and Instagram pages.
✓
Ideal audience targeting. Homeowners and property owners in the suburbs you service, from Thirroul and Bulli to Figtree, Dapto, Albion Park and Shellharbour.
✓
Creative from your real jobs. Ads made from your own photos and video: crane removals, climbers up big gums, and the tidy finish.
✓
Leads to your phone. Name, number, suburb and job details, delivered instantly so you can call back fast.
✓
Retargeting. Follow-up ads to people who've already looked at your ads, page or website.
✓
Weekly optimisation. Budget moved to the ads and suburbs bringing in the best jobs.
Treecycling working from an elevated platform in tall gums
Elevated platform work
Crane lifting a trunk section during a Treecycling removal
Crane assisted removal
Treecycling arborist rigging a large gum
Climbing and rigging
Fresh mulch from local tree material
Mulch
Seasoned hardwood firewood stack
Firewood

Your own job photos, the raw material for your ads.

◆

One team. One report. Website, SEO, Google and Facebook all run by the same Fresh Digital team, rolled into a plain-English monthly report showing rankings, calls and leads. No jargon, and you always know what your money is doing.

05 · Meta Ads Proof

Tree jobs from Facebook, on small budgets

We already run this exact setup for other tree businesses, with lead forms going straight to the owner's phone. Here's what it's doing for them right now.

Summit Tree Services
Angus · Owner
$25/day ad spend
2 to 3
Leads a day
25+
Leads in the pipeline
8
Already converted
Summit Tree Services Meta lead centre showing intake, qualified and converted leads

Summit's Meta lead centre: a steady stream of paid, priority leads moving from intake to qualified to converted. Customer names hidden for privacy.

Pro Tree Works
Glenn · Owner
$25/day ad spend
4 to 5
Leads a week
$6K
Single job won
High
Ticket value
Message from Glenn confirming he won a job from a Facebook lead

"Got the Facebook one, driving there now." Glenn won the job on the spot. Quoted at $4.5K, it finished at $6,000, paying for many months of ads in one go.

◆

Why it works for tree businesses. Tree work is visual, local and often urgent. A photo of a big tree coming down safely, shown to homeowners in your suburbs, with a two-tap quote form, is exactly what gets people to act. For Treecycling, a single large removal can cover the ad spend for months.

Want to see more? Browse the full Meta for Arborists showcase ↗

06 · How It Works

Our process. Simple, transparent, effective

No black box. From the first call to ongoing growth, you always know what we're doing, why, and what it's returning.

01
Discovery
A deep dive into your goals, your customers and the competitive landscape, so the strategy is built on what's true for your business.
02
Strategy
A custom roadmap built around your specific goals and budget, never a one-size-fits-all package.
03
Execute
Our in-house team gets to work, on time, on budget, and to spec.
04
Optimise
Continuous iteration using real data, so results compound month on month rather than plateauing.
05
Report
Clear monthly reports in plain English, the rankings, traffic and enquiries that matter, with no jargon.
06
Scale
Double down on what works and expand into new channels as the results give us room to grow.
07 · Why Fresh Digital

Straight talking. Data driven. Results first.

We're a team of digital experts on the Gold Coast, genuinely passionate about helping businesses grow online. With 40+ years of combined director-level experience and 14 years established across the APAC digital arena, we've helped thousands of businesses solve their online marketing challenges.

The Fresh Digital team in session
Your strategy, our team
4.7
★★★★★ Live Based on 67 Google reviews
Read all reviews ›
★★★★★
"Outstanding service and the product was exactly what I was after."
Mick PolsGoogle
★★★★★
"Customer service and knowledge second to none. Highly recommend."
Robert MartinGoogle
★★★★★
"Rob explained everything in detail and the prices were very affordable."
Chloe SchofieldGoogle
★★★★★
"Always quick to respond and they follow up on everything immediately."
Brad TreloarGoogle
14yr
Established & trading since 2011
2,000+
Clients served across AU & APAC
40yr+
Combined director-level experience
✓
Tailor-made strategies, never one-size-fits-all packages.
✓
Simple, meaningful reports with metrics you'll actually understand.
✓
Affordable pricing for real work, done by real people.
✓
Gold Coast based, available and always responsive.
Peter Groves
Managing Director
Founder and driving force. 20+ years in digital strategy across Australia and APAC.
Rob Hickey
Director
SEO and Google Ads specialist building strategies that deliver measurable results.
Bell Thawornkul
Technical Director
Leads web development and infrastructure. Expert in performance and custom builds.
Nanthaporn Groves
Ads Marketing Manager
Manages paid advertising across Google and Meta with a data-driven approach to ROI.
◆ Inside Fresh Digital
Inside the Fresh Digital studio
Inside Fresh Digital
The Fresh Digital team at work
The Workstation
08 · Investment

One plan, in plain numbers

A one-off fee for the new website, split in two, then a simple monthly fee for SEO, Google Business Profile and Meta Ads management. Ad spend is billed directly to you by Meta (Facebook) for full transparency. It never comes through the agency.

Website · One-off
New website with SEO built in
$4,000+ GST
$2,000 + GST up front, $2,000 + GST on completion.
  • ✓29-page website, designed and built (the one you can see now)
  • ✓6 service pages + 15 suburb pages
  • ✓SEO built in: titles, headings, schema and redirects from your old pages
  • ✓Your logo, colours and real job photos, plus a three-step quote form
  • ✓Launched on treecycling.com.au, with analytics and Search Console
Monthly · 30-day rolling
SEO + Google Business Profile + Meta Ads
$1,100+ GST / month
No lock-in contract.
  • ✓SEO: keyword tracking, ongoing content, citations and links
  • ✓Google Business Profile: optimisation, regular posts, review growth
  • ✓Meta Ads: campaign build, targeting, creative, lead forms and retargeting
  • ✓Weekly optimisation and a plain-English monthly report
Ad spend
Paid to Meta

Your Facebook and Instagram ad budget is billed directly to you by Meta, not invoiced or marked up by Fresh Digital. We agree the daily budget with you at kickoff.

Daily budgetAgreed at kickoffBilled direct, not through us
Your investmentFee
29-page website with SEO built in: first payment, up front$2,000 + GST
29-page website with SEO built in: second payment, on completion$2,000 + GST
Monthly SEO + Google Business Profile + Meta Ads management$1,100/mo + GST
Ad spend, billed direct by MetaDaily budget agreed at kickoff
Website, one-off$4,000 + GST
◆

The bottom line. $4,000 + GST for a 29-page website built to rank across the Illawarra, split into two payments of $2,000 + GST. Then $1,100/mo + GST for SEO, your Google Business Profile and Meta Ads, on a 30-day rolling basis, with your ad budget paid straight to Meta at a daily amount we agree together before launch. The proof campaigns above ran on $25 a day.

All fees are quoted in Australian Dollars and are exclusive of GST. The new website with SEO built in is $4,000 + GST, a one-off fee, invoiced as $2,000 + GST up front and $2,000 + GST on completion. The monthly fee for SEO, Google Business Profile and Meta Ads management is $1,100 + GST per month, invoiced on the same date each month, on a 30-day rolling basis with no lock-in contract. Meta ad spend is billed directly to Treecycling Tree Services by Meta (Facebook) for transparency, and is not invoiced through, or marked up by, Fresh Digital; the daily budget is agreed with you at kickoff. Results shown for other clients are examples, not guarantees. This proposal is dated 20 October 2026 and is valid for 30 days from issue, until 19 November 2026.

09 · Next Steps

Ready to get started

01
Accept & sign
Accept below with your digital signature, or send through any questions. The first $2,000 + GST is invoiced on signing.
02
Kickoff
We agree your target suburbs and daily ad budget, and collect your best job photos and video.
03
Build & launch
We finalise the website with you and launch it on treecycling.com.au, with old pages redirected. The second $2,000 + GST is invoiced on completion.
04
Ads live, rankings climbing
Meta Ads switch on, leads land on your phone, and monthly SEO and Google Business Profile work begins, with a monthly report to follow.

Accept & sign this proposal

Sign below to accept the scope and investment set out above. A copy is sent to both parties on signing.

✕
✓

Proposal accepted

Mitchell Galvin, Account Director at Fresh Digital
Your key contact
Mitchell Galvin
Account Director, Fresh Digital

Your direct line into Fresh for this engagement. Anything on scope, numbers or timing comes straight to me, and I keep the work joined up from the brief through to handover.

Fresh Digital · Australia's digital partner · 14 years of search & digital
mitch.g@freshdigital.com.au  ·  +61 7 3186 2165  ·  freshdigital.com.au
Suite 5/492 Christine Avenue, Robina, Gold Coast QLD 4226